The COVID-19 pandemic has accelerated innovation and forced insurers to attract market share through digital solutions that drive efficient distribution and create an excellent customer experience. The future for insurers has to be to finally make the shift from push selling to engaging with their customers based on understanding their needs, creating customer learning and new experiences. And a big portion of these interactions along customer journeys will be predominantly digital.
With the advancement and integrated applications of technologies such as mobile internet, big data, cloud computing, artificial intelligence, and blockchain, digital technology is booming. Mobile Internet technology has realized the progress of the online transfer model of offline traditional insurance product sales channels. Big data has improved underwriting risk control and driving business capabilities, cloud computing has broadened underwriting scenarios and capabilities, and artificial intelligence has brought business closer to life. Blockchain has promoted the optimization of data collection costs and processing efficiency, and has promoted the integration of Internet scenarios and insurance needs, and insurance services and innovation have shown good network effects. The convergence of the capabilities of emerging technologies is driving the insurance industry to accelerate iterations in terms of products, risk control, channels, services, and ecology.
With the theme of "The Future is Now: Digital and Intelligent Upgrade Drives Insurance New Growth", the WIDS APAC 2023 focused on the latest developments in digital technology in insurance product R&D, pricing, operation, sales, marketing, loss assessment, claims settlement, etc.. The conference plans from the perspective of the overall and the whole process user experience, solve the problems of experience gaps and user loss, and more comprehensively cover the diverse needs of users. It aims to provide a more professional communication platform for the insurance industry development industry, and strengthen digital collaborative innovation and industrial integration.